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The plagiarism in the domestic office furniture industry is not uncommon

Author: OSHUJIAN PUBLIC SEAT | Time: 2019-06-03 14:23

 
The office furniture enterprises are too scattered, the innovation ability is poor, and the profits are low. It is difficult to form large-scale enterprises and leading enterprises. At present, the price of Chinese office furniture is 5 times to 8 times higher than that of foreign countries, but the value of domestic office furniture is still low.
 
1. Not becoming a regular phenomenon in the domestic market
 
At the exhibition, it is not difficult to see that there are many office furniture booths hanging the signs of “Rejecting Domestic Sales”, “Prohibiting Photographing” and “Overseas Persons Holding Invitation Letters” to actively shield the domestic market. In many cases, companies do this for domestic peers without bottom-line plagiarism.
 
In China, many office furniture companies are still OEM, and there are very few independent brands. They would rather be keen to make an OEM, so there is no brand value at all.
 
The entry level of the office furniture industry is very low, and the quality is uneven, easy to be copied or sold at low prices, which makes it difficult to form a good profit model. This is a lot of helplessness facing domestic office furniture companies.
 
The plagiarism of domestic enterprises is at most a warning to stop the infringement, and there is no substantive way. Even if the style is copied, many Chinese companies will make functional improvements, so law enforcement is very difficult.
 
2. The key is to protect the core technology
 
Some of the larger companies in the industry have realized that they must own and protect core technologies. Because the core technology is very difficult to copy. Despite plagiarism, some plagiarism does not meet the requirements, and the plagiarism in turn will drive large companies to develop and develop new products.



 

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