Analytical research entry point for market demand in the public seat industry
Author: OSHUJIAN PUBLIC SEAT | Time: 2019-09-04 10:35
1. Market size
Through the analysis of the consumption scale and year-on-year growth rate of the public seat industry in the Chinese market for five consecutive years, the market potential and growth of the seat industry in the public place will be judged, and the growth trend of consumption scale in the next five years will be predicted.
2.Product structure
From a variety of perspectives, the products of the seat industry in the public place are classified, and the consumption scale and proportion of seat products in public places of different types, different grades, different regions and different application fields are given, and various subdivisions are deeply investigated. The market capacity, demand characteristics, and major competitors of the products help customers to grasp the product structure of the seat industry in the public place and the market demand of various sub-products.
3. Market distribution
From the geographical distribution and consumption power of users, the market distribution of the seat industry in public places will be analyzed, and the key regional markets with large consumption scale will be investigated in depth, including the consumption scale, proportion and demand characteristics of the region. Demand trends.
4.User research
By dividing the user groups of the seat products in public places, the consumption scale and proportion of the seat products of the public places by different user groups are given, and the purchasing power and price sensitivity of the seat products purchased by various user groups in public places are deeply investigated. , brand preference, procurement channels, procurement frequency, etc., analyze the attention factors and unmet needs of various user groups for seat products in public places, and the scale of consumption of seat products in public places by various user groups in the next few years. Forecasts of growth trends will help seat manufacturers in public places to grasp the current demand and demand trends of various user groups for seating products in public places. .
5. Competitive landscape
Based on the Porter's five-force model, it analyzes the competitiveness of existing competitors in the public seat industry, the potential competitor's entry ability, the substitute ability of substitutes, the bargaining power of suppliers, and the bargaining power of downstream users. The competitive landscape of the seat industry in public places. At the same time, through the investigation of the existing competitors in the public seat industry, the enterprise market share index of the public seat industry is given to judge the market concentration of the public seat industry, and according to market share and market influence. Mainstream enterprises divide competition groups and analyze the characteristics of each competition group. In addition, by analyzing the strategic trends of mainstream enterprises, investment dynamics, investment enthusiasm of new entrants, and market entry strategies, the future of the seat industry in public places is judged. The changing trend of the competitive landscape.
