With an annual output of over 1.5 million public seats, it has repeatedly defeated foreign competitors
 
In early December, the workers of Foshan Oshujian Furniture Manufacturing Co., Ltd. (hereinafter referred to as “Oshujian”) were busy packing the public seats in the warehouse with about 20,000 seats. These public seats will be installed to more than 70 airports in India.
 
For Oshujian's workers, this busy scene is no stranger. Oshujian, located in Jiujiang Town, Nanhai District, has developed an annual output of over 1.5 million public seats after nearly 20 years of development. Public seat products have entered Chongqing Jiangbei International Airport, Nigeria Airport, Guangzhou East Railway Station, and Beijing South Railway Station. And many other large public projects at home and abroad.
 
 "Our production capacity can be among the top three in the industry." Wenshuo Xiong, chairman of Oshujian, said that public seating is a very unpopular subdivision. After years of development, Oshujian already has advanced public seats. Production line and stable talent team, the next goal is to become an internationally competitive public seat manufacturer.
 


 Win a large international order with comprehensive advantages
 
  For Oshujian, it was not easy to win this large order for a public seat for an Indian airport. At the time, there were four foreign counterparts from Germany, Canada, the United Kingdom and Italy. Oshujian was at the time The only Chinese company participating in the competition.
 
"Participation in bidding for large public projects, in fact, not only examines products, but customers value the overall strength of the supplier." Wen Weixiong said that the bidding conditions at the time were very harsh, and Indian customers needed Oshujian to provide many quality reports and past statistics. Annual performance certificate, product test report, etc.
 
The Oshujian design team also continuously communicates with customers during the bidding process, understands the design concept of Indian airports, and integrates the needs of customers into the design improvement plan.
 
After about one year of competition, Oshujian finally won the order worth nearly 100 million yuan by virtue of the first place in the comprehensive score, and received a bid notification in February this year. Over the next two years, Oshujian will continue to supply approximately 10,000 seats of public seats to Indian airports.
 
"In India this time, our bid was to take the initiative to go abroad to compete with foreign competitors under the Oshujian, rather than through middlemen. We not only gained sales revenue, but also the reputation of the corporate brand." At present, Oshujian's public seat products have been exported to more than 80 countries and regions around the world.
 
Not only the international market, but also with its strong production capacity, novel styles and excellent product quality, Oshujian has frequently won bids in large public projects in the domestic market.
 
In the waiting room of Guangzhou East Railway Station, passengers from all sides can relax in the rows of red waiting chairs in the waiting room when they are tired. These red waiting chairs are designed and produced by Oshujian.
 
Unlike ordinary public seats, Oshujian's public seats designed for Guangzhou East Railway Station have springs instead of iron plates in the seats, which greatly improves user comfort, but at the same time, the built-in The design of the spring places higher requirements on the raw materials of the seat and requires more flexibility.
 
Wen Weixiong introduced that the raw materials used in the production of public seats by peer companies are often PU materials produced by low-temperature stirring. Although the cost is low, the uniformity and fermentation level are not good. Although the cost of high-temperature copolymers imported by enterprises is 15% higher, the stability and tensile performance of raw materials are even better.
 
"At that time, the perspectives of Guangzhou East Railway Station were enterprise scale, past performance, shipping time and product style. After comparing four or five companies, they decided to use all our products to replace the old waiting chairs." Wen Weixiong recalled, and finally , Guangzhou East Railway Station purchased more than 3,000 seats of OSHUJIAN waiting chairs.
 



Innovation
 
Invest 5 million yuan to build a large mold house

At first glance, the public seat is not a complicated product, but if you walk into the production hall of Oshujian, you can see that a row of robotic arms are smartly welding the parts of the public seat. You can see the Oshujian production line. The degree of intelligence is not low.
 
Since 2010, Oshujian has continuously upgraded its plant, first introducing a batch of robot arms imported from Japan. Subsequently, in 2014, Oshujian invested 5 million yuan to start the construction of the industry's leading mold house, purchased CNC machine tools and other equipment, so that it has the ability to control the entire process from design to production.
 
Wen Weixiong introduced that because airport public seats are a very unpopular field, it is very difficult for the outside world to find a professional design team. If the production company does not have the relevant design and production capabilities, it will be subject to many restrictions when facing the individual needs of customers. 
 
In Wen Weixiong's opinion, considering the company's long-term sustainable development in the future, Oshujian must have its own mold design team and related production equipment in order to reverse the situation of being restrained in design and production.
 
While purchasing the mold room equipment, in order to be able to more effectively implement the company's product ideas into the product, Aoshujian also started to set up its own research and development team, and hired two people in the industry with a high salary of nearly one million a year. Senior engineer responsible for product design and production.
 
"Entering the international market requires companies to have their own innovations, and these require specialized R & D teams to absorb experience and R & D innovations." Wen Weixiong said, with the mold room equipment gradually complete, Oshujian sent two engineers to Germany and Japan The peer companies learned about product structure, design concepts, mold research and development, etc., and returned to China after learning about half a year.
 
At present, Oshujian has a 15-person research and development team with mold design, mold proofing, and mold manufacturing capabilities. The management team also continues to tap potential technical workers in the production line, and trains them in a master-apprentice way. Promote technology and duties to form a long-term cultivation mechanism for technical backbones.
 
Through the construction of a research and development team, Oshujian achieved rapid response to customer needs. After the customer put forward the requirements, the design team of Oshujian was able to provide a free design solution and complete the sample within 48 hours, and complete a 40-foot high cabinet product within 10 days.
 
After realizing the entire process from design to production, the quality of Oshujian 's products has also been raised to a new level. Compared with the common 3-year warranty period of its peers, the warranty period of Oshujian public seats has reached 5 years. "We do not compete with competitors, we win with quality and service." Wen Weixiong said that Oshujian has after-sales service stores across the country and can repair or replace defective products for free within 48 hours.
 
 


Docking international quality design resources
 
 "Oshujiann Health is going to become an international leader in the public seating field." Wen Weixiong was full of confidence when talking about the company's future development goals. He believes that Australian Health has reached the top three positions in comprehensive strength among domestic counterparts. It is also at the forefront internationally.
 
On the basis of its own strong production capacity, Oshujian is actively cooperating with companies in the Netherlands, Canada, Spain and other countries on design resources. Foreign designers provide a series of product design solutions. Oshujian participates in joint design and production.
 
Manufacturing link.
 
 "Compared to European and American companies, Oshujian has cost advantages, and strong product development and mold manufacturing capabilities. If it is connected with foreign high-quality design resources, it will greatly enhance the market competitiveness of enterprises." Wen Weixiong said.
 
In addition to deeply cultivating the traditional public seat field, Oshujian also invested in Zhengzhou Youchong Intelligent Technology Co., Ltd. (hereinafter referred to as “Youcheng Intelligent”), which focuses on the research and development of mobile phone chargers. , Combine mobile phone charger with public seat.
 
"Youchuang Smart is actually an IoT technology company. They hope to be able to apply their products to public projects across the country on a large scale, so they have high requirements on the production capacity of the cooperative enterprises." Wen Weixiong said, the first product that the two parties cooperated together In addition to being able to charge the mobile phone, it is also equipped with an electronic screen that can display flight information, weather forecasts, city travel information, and more.
 
Last year, Oshujian established Foshan Oshujian Medical Equipment Technology Co., Ltd., and began to integrate resources into the field of medical furniture, producing nurses' stations, medical beds and other products.
 
Wen Weixiong said that the reason why Oshujian chose to enter the field of medical furniture is to see the rapid development of China's medical industry in the future. He took his own personal experience as an example. One night, he took his family to the hospital to see a doctor. Although it was not too late, the hospital was still overcrowded, and many patients could only stand without a place to sit.
 
"With the continuous development of China's economy and society, more hospitals will be built to meet the people's medical needs." He said that more and more hospital construction projects mean that the demand for medical furniture is also exploding. With growth, Oshujian hopes to take advantage of its own production advantages to seize this market opportunity and promote the further development of enterprise business.
 
 


Perseverance, make extraordinary in the ordinary
 
In public places such as airports, hospitals, train stations, public seats are an inconspicuous part, but they provide real support for passersby when they are tired.
 
South China Sea public seat R & D and production company Oshujian has made extraordinary achievements on such an ordinary product, its production capacity has entered the top three in the country, and its products have entered a large number of large-scale public projects across the country.
 
Entering the production workshop of Oshujian, the robotic arm that is rapidly performing the welding process has left a deep impression. Traditional manufacturing has become less "traditional"; what is even more impressive is that in order to improve its own design and research and development capabilities, Oshujian invested a lot of money to build a large-scale advanced mold room.
 
Deeply plowing into the ordinary field until making extraordinary results, this is the growth path of a typical manufacturing invisible champion.

Oshujian, which has made a breakthrough in China, aims to polish the brand of "Made in China" in the international market with public seat products. We can believe that the Oshujian, which has cultivated the public seat industry for nearly 20 years, will not have difficulty in achieving its goal of becoming a leader in the international industry once it has successfully linked its strong manufacturing capabilities with foreign design resources.




Article source: Nanfang Daily