Do a good job of ＂three products＂ to solve the problem of public seats
Author: OSHUJIAN PUBLIC SEAT
As the company's development experience continues to increase, the competition in the public seat industry is not only at the level of price wars. Everyone is looking for a way out, tapping and expanding the comprehensive strength of the brand, and entering subdivisions from all levels. As a result, we found that the competition in the public seat industry is also changing. With the improvement of the external environment and the continuous improvement of the company's own overall quality, the public seat industry will usher in a new focus on product quality, functional taste and corporate brand. High-level development.
The style of public seats towards the era of taste
With the change of people's concept of life and the improvement of living standards, the requirements for life are becoming more and more tasteful. At the annual furniture exhibition, compared with the previous years, the popular style of public seats with a more prominent design sense is different. Emphasis on the functionalization of the public seat itself has become the mainstream of the public seat market.
In addition to the traditional stainless steel, aluminum alloy and iron style public seats, functional public seats occupy the mainstream display area of seat products. For example, VIP recliner, which emphasizes the design of lying comfort according to the angle of human inertia, adopts high-quality and comfortable PU material with metal seat frame, and emphasizes that users need to adjust the contact surface according to their softness and hardness; functional public seats are beginning to be favored It is a product reflected from people's basic life. It optimizes the utilization rate of public space, functions close to life, and is very creative. These public seats are innovative in shape and attractive. Look at free combination and even change the configuration to achieve better. The state is not only the basic configuration of the public space, but also a practical object, which is convenient and practical.
The material of public seats moves towards the age of quality
The market is fiercely competitive, there are many categories of public seating industry, and the homogeneity of products is becoming more and more obvious; the imperfect competition mechanism urges enterprises to focus more on R&D, marketing and customer service. Driven by a group of leading companies in the industry and related supporting integration, the public seat industry is gradually moving towards the age of quality, forming a unique competitiveness and influence.
Public Seat Enterprises Going to the Brand Era
Some people say that the core of investing in real estate is lot, lot, and finally lot; then, the core of product marketing is brand, brand, and finally brand. What is the brand? Brand is a power, brand is a trust, brand is a value, and brand is a concept. "Good wine is also afraid of deep alleys." How to sell high-quality products has become the most concern of many well-being merchants. More and more public seat companies are beginning to realize the importance of brand building.